These pickup truck leasing figures cover the measurement periods and populations identified in the available source material. Estimates, surveys and forecasts retain their reported scope.
Key Pickup Truck Leasing Statistics
The main findings are:
- Leasing represented 25.35% of the U.S. automotive finance market in Q2 2024.
- Average monthly payment for a leased vehicle was $148 below the average loan payment in Q2 2024.
- Cox forecast July 2024 full-size pickup sales at 185,000 units.
- Overall new-vehicle incentives reached 7.7% of ATP in October 2024.
- EVs accounted for 19.5% of all new-vehicle leases in Q4 2024.
- The Q2 2024 lease share was 21.14% in Q2 2023.
- Super-prime lease payments fell from $601 to $586 year over year (Q2 2023 to Q2 2024; United States super-prime lessees).
- July 2024 full-size pickup volume was forecast 2.4% above July 2023 (July 2024 year over year).
- October 2024 incentives were more than 60% higher year over year (October 2024 year over year).
- EVs accounted for 11.7% of new-vehicle leases in Q4 2023.
- The Q2 2024 lease share was 19.30% two years earlier (Q2 2022).
- Prime lease payments fell from $596 to $583 year over year (Q2 2023 to Q2 2024; United States prime lessees).
- July 2024 full-size pickup volume was forecast 2.2% below June 2024 (July 2024 month over month).
- Eight mainstream automakers had incentive packages above 10% of ATP in October 2024.
- EVs accounted for 2.1% of new-vehicle leases in Q4 2020.
Contents
- Key Pickup Truck Leasing Statistics
- Pickup truck leasing statistics: adoption and market penetration
- Pickup truck lease payments, credit scores and borrower mix
- Full-size pickup truck sales and pricing trends shaping leases
- Pickup truck incentives, affordability and residual-value pressure
- Electric pickup and broader EV leasing statistics
Pickup truck leasing statistics: adoption and market penetration
- Leasing represented 25.35% of the U.S. automotive finance market in Q2 2024. (The Growing Appetite for Leasing:…)
- The Q2 2024 lease share was 21.14% in Q2 2023. (The Growing Appetite for Leasing:…)
- The Q2 2024 lease share was 19.30% two years earlier (Q2 2022). (The Growing Appetite for Leasing:…)
- Ford F-150 represented 2.02% of top leased models in Q2 2024. (The Growing Appetite for Leasing:…)
- Chevrolet Silverado 1500 represented 1.86% of top leased models in Q2 2024. (The Growing Appetite for Leasing:…)
- The Honda CR-V led top leased models at 2.98% in Q2 2024. (The Growing Appetite for Leasing:…)
- The Tesla Model Y held 2.61% of top leased models in Q2 2024. (The Growing Appetite for Leasing:…)
Experian finance-market data is broader than pickup trucks.
Broader vehicle market, not pickup-only.
Model share is among leased vehicles, not all pickup sales.
Context benchmark; it is not a pickup.
Pickup truck lease payments, credit scores and borrower mix
- Average monthly payment for a leased vehicle was $148 below the average loan payment in Q2 2024. (The Growing Appetite for Leasing:…)
- Super-prime lease payments fell from $601 to $586 year over year (Q2 2023 to Q2 2024; United States super-prime lessees). (The Growing Appetite for Leasing:…)
- Prime lease payments fell from $596 to $583 year over year (Q2 2023 to Q2 2024; United States prime lessees). (The Growing Appetite for Leasing:…)
- Subprime lease payments fell from $611 to $597 year over year (Q2 2023 to Q2 2024; United States subprime lessees). (The Growing Appetite for Leasing:…)
- Prime borrowers accounted for 37.82% of the Q2 2024 finance market. (The Growing Appetite for Leasing:…)
- Super-prime borrowers accounted for 31.59% of the Q2 2024 finance market. (The Growing Appetite for Leasing:…)
- Subprime borrowers accounted for 13.06% of the Q2 2024 finance market. (The Growing Appetite for Leasing:…)
- The average new-vehicle lease payment was $595 in 2024. (How Much Does It Cost…)
- New-vehicle leases represented 24.12% of all new vehicles in 2024. (How Much Does It Cost…)
- The average credit score for a new car lease was 751 in Q1 2024 (United States new-lease borrowers). (What Credit Score Do I…)
- The average U.S. FICO score was 715 in 2023. (What Credit Score Do I…)
All vehicle types; payment averages are not pickup-specific.
Risk segment covers all leased vehicles.
Finance market includes loans and leases across vehicle types.
All new vehicles, not pickup-only.
All new leased cars; score is an average, not an approval threshold.
General population benchmark, not lessees.
Full-size pickup truck sales and pricing trends shaping leases
- Cox forecast July 2024 full-size pickup sales at 185,000 units. (Cox Automotive Forecast: New-Vehicle Sales…)
- July 2024 full-size pickup volume was forecast 2.4% above July 2023 (July 2024 year over year). (Cox Automotive Forecast: New-Vehicle Sales…)
- July 2024 full-size pickup volume was forecast 2.2% below June 2024 (July 2024 month over month). (Cox Automotive Forecast: New-Vehicle Sales…)
- Full-size pickups were forecast to hold 14.3% of July 2024 new-vehicle sales. (Cox Automotive Forecast: New-Vehicle Sales…)
- Full-size pickups held 14.2% of June 2024 new-vehicle sales. (Cox Automotive Forecast: New-Vehicle Sales…)
- July 2023 full-size pickup sales were 180,752 units. (Cox Automotive Forecast: New-Vehicle Sales…)
- June 2024 full-size pickup sales were 189,070 units. (Cox Automotive Forecast: New-Vehicle Sales…)
- The U.S. full-size pickup average transaction price was $65,389 in October 2024. (Kelley Blue Book Report: New-Vehicle…)
- Full-size pickup ATP was down 1.3% year over year in October 2024 (October 2024 year over year). (Kelley Blue Book Report: New-Vehicle…)
- Full-size pickup ATP was $66,256 in October 2023. (Kelley Blue Book Report: New-Vehicle…)
- Full-size pickup incentives averaged 8.7% of ATP in October 2024. (Kelley Blue Book Report: New-Vehicle…)
- The overall new-vehicle ATP was $48,623 in October 2024. (Kelley Blue Book Report: New-Vehicle…)
- Overall new-vehicle ATP was up 1.7% year over year in October 2024 (October 2024 year over year). (Kelley Blue Book Report: New-Vehicle…)
Forecast, not final registrations.
Forecast based on Cox Automotive data.
Forecast and raw-volume comparison.
Share based on raw volume, not daily selling rate.
Cox table uses raw volume.
Cox estimate in a July 2024 forecast table.
Kelley Blue Book ATP, not lease payment or MSRP.
ATP change, not lease-price change.
Kelley Blue Book ATP.
Incentive average is segment-wide, not a specific lease offer.
All new vehicles benchmark.
Pickup truck incentives, affordability and residual-value pressure
- Overall new-vehicle incentives reached 7.7% of ATP in October 2024. (Kelley Blue Book Report: New-Vehicle…)
- October 2024 incentives were more than 60% higher year over year (October 2024 year over year). (Kelley Blue Book Report: New-Vehicle…)
- Eight mainstream automakers had incentive packages above 10% of ATP in October 2024. (Kelley Blue Book Report: New-Vehicle…)
- The top three U.S. vehicle segments routinely account for more than 45% of sales (Kelley Blue Book market analysis). (Kelley Blue Book Report: New-Vehicle…)
- GM Financial penetration of GM U.S. retail sales was 39% in the first nine months of 2024 (Nine months ended September 30, 2024). (General Motors Company and Subsidiaries…)
- GM Financial penetration was 43% in the corresponding nine-month period of 2023 (Nine months ended September 30, 2023). (General Motors Company and Subsidiaries…)
- GM Financial prime loan originations were 80% of North American loan originations in the first nine months of 2024 (Nine months ended September 30, 2024). (General Motors Company and Subsidiaries…)
- GM Financial prime loan originations were 82% in the corresponding 2023 period (Nine months ended September 30, 2023; North America). (General Motors Company and Subsidiaries…)
- Leased-vehicle income represented 46% of GM Financial revenue in the first nine months of 2024 (Nine months ended September 30, 2024). (General Motors Company and Subsidiaries…)
All new vehicles benchmark.
Overall incentive spend, not pickup leases specifically.
Count covers mainstream automakers, not pickup models.
Rounded recurring relationship, not a single-month pickup statistic.
Includes GM Financial loans and leases, not leases alone.
Includes loans and leases, not leases alone.
Loan originations only, not lease contracts.
Revenue mix is not contract or vehicle share.
Electric pickup and broader EV leasing statistics
- EVs accounted for 19.5% of all new-vehicle leases in Q4 2024. (The Current State of EV…)
- EVs accounted for 11.7% of new-vehicle leases in Q4 2023. (The Current State of EV…)
- EVs accounted for 2.1% of new-vehicle leases in Q4 2020. (The Current State of EV…)
- EVs were 9.3% of all new purchases in Q4 2024. (The Current State of EV…)
- 50.1% of EV buyers leased in Q4 2024. (The Current State of EV…)
- 38.9% of EV buyers used loans in Q4 2024. (The Current State of EV…)
- The average EV lease-versus-loan payment difference was $175 in Q4 2024 (United States EV buyers). (The Current State of EV…)
- The average non-luxury EV lease payment was $504 in Q4 2024 (United States non-luxury EV lessees). (The Current State of EV…)
- The average non-luxury EV loan payment was $709 in Q4 2024 (United States non-luxury EV buyers). (The Current State of EV…)
- The average luxury EV lease payment was $842 in Q4 2024 (United States luxury EV lessees). (The Current State of EV…)
- The average luxury EV loan payment was $940 in Q4 2024 (United States luxury EV buyers). (The Current State of EV…)
- 299,080 EVs had been leased from January through September 2024. (Cox Automotive Industry Insights and…)
- EV lease penetration was 34% through September 2024. (Cox Automotive Industry Insights and…)
- EV lease penetration was up 12 percentage points year over year through September 2024 (Through September 2024 year over year). (Cox Automotive Industry Insights and…)
- Ford sold 33,510 F-150 Lightning pickups in 2024, up 39% year over year. (Ford U.S. Retail Sales Grow…)
EV category is broader than electric pickups.
Purchase category includes leases and loans; EV category broader than pickups.
All EVs, not electric pickups only.
EVs broadly, not electric pickups only.
Non-luxury EVs broadly, not electric pickups only.
Luxury EVs broadly, not electric pickups only.
Cox presentation notes the leasing average is through September; EVs broader than pickups.
Cox chart defines this as EV leasing; not electric-pickup-only.
EVs broader than pickups; chart reports rounded change.
Sales are not lease counts.